JB Mauney, one of the most iconic figures in the world of professional bull riding, has earned fame and fortune through his fearless rides and unmatched dedication. Known for his aggressive style and calm demeanor on the back of some of the world’s rankest bulls, Mauney has built a legacy that’s revered by rodeo fans globally. As of 2025, the buzz around JB Mauney net worth continues to grow—reflecting not just his past glories but his ongoing presence in the sport.
JB Mauney: Overview Of Early Life
James Burton “JB” Mauney was born on January 9, 1987, in Charlotte, North Carolina. Growing up in a family familiar with rodeo culture, it was almost natural for him to fall in love with the sport. He began riding bulls in his teens and chose to go pro at just 18, foregoing college to pursue bull riding full-time. That decision marked the beginning of an extraordinary journey that laid the foundation for the JB Mauney net worth we see today.
Climbing The Ladder Of Bull Riding Fame
JB Mauney started his professional career in 2005 and joined the Professional Bull Riders (PBR) tour full-time in 2006. He quickly established himself as one of the most talented and daring riders in the sport. His first major win came in 2009 at the PBR World Finals. However, it was in 2013 and 2015, when he clinched two PBR World Championships, that his legacy was truly cemented. These victories not only earned him global recognition but also significantly boosted his income.
Recognition & Honors
- Inducted into the Bull Riding Hall of Fame – May 2024
- PBR Rookie of the Year – 2006
- Multiple Event Champion – Including 2009 and 2013 World Finals
- Widely considered one of the Top 10 bull riders of all time
These accolades speak not only to his earnings but also to his contribution to the culture and history of bull riding.
A Look At JB Mauney Net Worth 2025
Estimated Wealth
As of 2025, JB Mauney net worth is estimated to be around $8 million, a figure accumulated through a mix of prize money, endorsements, merchandise sales, and more recently, coaching.
Primary Sources Of Income
Rodeo Prize Money
Throughout his professional career, Mauney earned over $7.4 million in prize money. He became the first rider to reach the $7 million milestone, with a peak year in 2013 when he took home $1.8 million after winning the World Finals.
Sponsorships & Endorsements
Endorsements have played a major role in growing JB Mauney’s financial profile. Brands like Monster Energy, YETI, and WSM Auctioneers have partnered with him. These deals contribute hundreds of thousands annually, even after his retirement.
Merchandise Sales
Mauney’s popularity extends beyond the arena. Fans purchase his branded caps, t-shirts, and posters from platforms like Amazon and Rodeo Time, generating a consistent income stream.
Coaching & Mentorship
After retiring in 2023 due to a serious injury, JB transitioned into coaching. In 2024, he took over as head coach of the Oklahoma Wildcatters in the PBR Team Series, securing a new role that continues to pay off financially and professionally.
Real Estate & Investments
Mauney owns property in Stephenville, Texas, where he currently resides. Real estate and small-scale business investments further contribute to his net worth.
Career-Ending Injury & Retirement
In September 2023, Mauney suffered a life-altering neck injury during a PRCA event in Idaho. He underwent spinal surgery and, just days later, announced his retirement from professional riding. Interestingly, in early 2024, he bought the very bull that injured him and brought it to his Texas ranch—symbolizing his deep connection to the sport.
Life Beyond The Arena
Despite his public fame, JB Mauney keeps his personal life relatively private. He is married to Samantha Lyne, a fellow rodeo athlete and daughter of legendary cowboy Phil Lyne. The couple has two children and lives a quiet, family-oriented life away from the spotlight. His grounded personality off the field contrasts with the intense persona he carried during competitions.
Wrap Up
JB Mauney’s journey from small-town rodeos in North Carolina to becoming a global icon in bull riding is a remarkable tale of grit, passion, and perseverance. With multiple championships, record-breaking earnings, and a fan base that spans continents, Mauney has crafted a legacy that extends well beyond his riding days. His transition into coaching and smart investments show that the legend is far from fading. As of 2025, JB Mauney net worth stands at an impressive $8 million, symbolizing both his past achievements and his ongoing influence in the world of rodeo.
